ABSTRACT
This study is aimed at examining the challenges of women in starting a business enterprise in Nigeria with reference to textile seller in Lagos Island. The specific objectives include: (i) to examine the factors that motivate women enterprise with the sector; (ii) to determine the relationship between the factors that motivate women entrepreneurs and the challenges they face in business (iii) to examine the relationship between the factors that motivate women entrepreneurs and their type of business ownership; (iv) to determine if there is significant relationship between environmental factors and women entrepreneurial motivation. The data required for this study was gathered through the instruments of questionnaire, in-depth interview and participant observation. To achieve the objectives of this study, four hypotheses were formulated from the structure of research questions. Analysis of Variance (ANOVA), chi-square, and descriptive analysis and other statistical tools were used in testing these hypotheses. The results show significant relationship between motivational patterns of women entrepreneurs and their performance; the challenges they face in business; their type of business ownership and environmental factors. Based on these findings and for policy implications, the study suggests that more women should be encouraged to start business and be equipped with managerial skills for effective performance.
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